AstraZeneca is a pharmaceutical company that needed help to get insights about how healthcare professionals behaved when it comes to digital media and recommendations on in which direction to move their digital initiatives forward.
They also needed this information formated in a way that was easy to spread internally, since people in marketing and product ownership positions across the globe should be able to grasp the content in a stand-alone format.
We based our research on both qualitative and quantitative data, and were able to sketch out "a day in the life" journey for our users, and mapped out the activities and needs for each stage.
We then prioritized the stats we wanted to highlight and aligned them with the customer journey. And based on all the data we researched we gave our recommendations for the direction their digital initiatives should be headed.
Role: Design, Research and Strategy
Credits: In collaboration with Karin Engström and Maria-Teresa Essen Möller
Selected illustrations produced for different educational publications.
Creuna made a deal with local businesses around the office so the employees would get discounts while shopping nearby the office.
The marketing department came to me to get help with the design for the card that had to be showed in the stores order to get the discount.
The illustrations in the card represent goods that can be bought with discounted prices with the card.
Role: Designer and illustrator
Selected book covers from my three years working at Scriba, a company that produces educational books that are distributed and used throughout brazilian schools. Each collection corresponds to millions of books printed The target audience for the books varied between 4-16 years old, and about all kinds of subjects.
Credits: Series "De olho no futuro": illustrations by Gustavo Machado; Series "Educação Infantil": illustrations by Paula Machado; Series "Vontade de saber": visual guidelines by Marcela Pialarissi.
Selected drawings from my sketchbooks, done using different techniques but all drawn by hand.