AstraZeneca is a pharmaceutical company that needed help to get insights about how healthcare professionals behaved when it comes to digital media and recommendations on in which direction to move their digital initiatives forward.
They also needed this information formated in a way that was easy to spread internally, since people in marketing and product ownership positions across the globe should be able to grasp the content in a stand-alone format.
We based our research on both qualitative and quantitative data, and were able to sketch out "a day in the life" journey for our users, and mapped out the activities and needs for each stage.
We then prioritized the stats we wanted to highlight and aligned them with the customer journey. And based on all the data we researched we gave our recommendations for the direction their digital initiatives should be headed.
Role: Design, Research and Strategy
Credits: In collaboration with Karin Engström and Maria-Teresa Essen Möller